Facebook Banner/ Digital Banners
October 27, 1994, the first ever banner advertisement was run online, thus starting a revolution in advertising and web content that still reverberates today. Of course, with the passage of time, it is not easy to just create a banner advertisement and create a revolution. The first banner ad asked the users to click on the banner which took them to another page. This is quite difficult these days, as people rarely click banner advertisement. Your banner needs to be unique and attractive to the users to enable them to click it.
Just like social media is the new way of life, Facebook/Digital banners are trendsetting. Facebook/Digital banners, a form of display advertising is on the rise. It is mandatory to educate your customers of your work in the short time that they have allotted for you. Static image banner or an animated banner is the way to exploit the little of the customer’s time you have.
Facebook/Digital banners are intended to generate traffic to a website or like regular banner advertisements, to inform and notify about a new product. Facebook/Digital banners can also be used to increase brand awareness, to make prospective customers easily recognise the brand, its logo or the slogan. A brand name, its distinctive colour, its logo, etc. becomes very recognisable only when people keep seeing it wherever they see. For example, the distinctive colour of coca cola is recognisable to anyone and Coke is the second most recognisable word in the world. In today’s world, where the time spent on social media is increasing at an exponential rate, Facebook/Digital banner is the way to make a brand very recognisable.
Facebook/Digital banners are also excellent for lead generation. For companies providing software as a service Facebook/Digital banners can be used to advertise to increase the prospective customers visiting the site or to increase the number of sign ups in your website. Any new products or service has been introduced and is explained in your website can be easily accessed using Facebook/Digital banner advertisements.
Facebook/Digital banner advertisement can also be used to retarget your audience. If someone has visited your website, but hasn’t signed up can be retargeted again. This will increase their chance of signing up. If a prospective customer has seen your product, but hasn’t bought it can be retargeted again through Facebook/Digital banner advertisement. People who have visited the website had done so because they were interested. Retargeting them will increase their interest and in turn increase the chance of them becoming a customer.
Facebook/Digital advertising are also effective because it can be easily measured. How many people have actually clicked your banner can be easily measured through the click through rate (CTR). CTR is calculated by dividing the number of users who clicked your advertisement to the number of impressions, i.e. the number of times your banner was displayed. The higher the CTR, the more effective the Facebook/Digital banner advertisement is.
We have an expert team who will help you achieve all these. If you are in Agra and Delhi NCR, grab this chance and give us the opportunity to bring your Facebook/Digital banners to life!
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